Brands
Brookfield Real Estate Services Fund is a provider of quality real estate services through leading brands in their respective markets.
The Fund has created a scalable service delivery platform that is able to efficiently deliver services across great distances. Building on its extensive experience in brand management and franchise expansion, the Fund remains focused on growing its brands through accretive acquisition as well as organically through agent recruitment and improved productivity.
The Fund operates nationally under the Royal LePage brand, in Quebec under the La Capitale Real Estate Network brand, and in high-end neighbourhoods in and around Toronto under the Johnston & Daniel banner.
The Fund through acquisitions made by its Manager, Brookfield Real Estate Services Limited, has an opportunity to consider expending its scope to include the large U.S. market and beyond. In November 2008, the Manager acquired GMAC Home Services, a real estate franchising, brokerage and relocation company that was a division of GMAC, a bank holding company that was previously the wholly-owned financial services division of General Motors. In November 2009, the Manager acquired one of the most successful young U.S. real estate companies, Real Living Network Services, with plans to rebrand selected GMAC real estate brokerages as Real Living franchises during 2010. The resulting network is expected initially to include 10,000 brokers and sales associates in 34 states.
Including the operations acquired from GMAC Home Services, Brookfield operates one of the world’s largest relocation companies. Brookfield Global Relocation Services provides mobility services to corporations and governments around the globe, with operations in North America, Europe and Asia. In addition, Brookfield operates Canada’s largest residential real estate appraisal company, Centract Settlement Services. While there are no imminent plans to present these operations to the Fund for acquisition, these closely related businesses remain areas of interesting possibilities for our Fund’s growth.